BBC Radio 1 Breakfast Show

BBC Radio 1 Breakfast Show

First broadcast;1967
First broadcast;Tony Blackburn
First 24 hour broadcast;1997

Demographic: 15-29
Publicly funded - licence fee - Their remit is to "inform, educate and entertain"

In the United Kingdom, the term "public service broadcasting" refers to broadcasting intended for public benefit rather than to serve purely commercial interests.

TV Licence: £155 for a colour licence fee and £50.50 for black and white licensing. 

•The Radio 1 Breakfast Show with Greg James is broadcast weekdays from 06.30-10.00 am.

•The Breakfast Show has been running since 1967, but Greg James took over as the 16th presenter in 2018.

•BBC Radio 1 is broadcast on FM, DAB, Freeview, Freesat, Virgin, Sky, or online via BBC Radio Player (including via the phone or tablet app) where it can be heard live or streamed for 30 days.

•It is produced by the BBC from its own studios at Broadcasting House in London.

•The music is largely playlisted – what is going to be played on daytime Radio 1 is decided by a committee; they choose around 40 records each week for repeated daytime play.

Radio 1 Analysis

Educate - Brexit, More details regarding mars mission.

Inform (News) - Escaped rapist in Norfolk, Sports regard football (arsenal) and English cricket.
- Washed up whales in new Zealand beach.
- Strictly come dancing.
- 500 migrants.
- Needles in strawberries.
- Daily news, 

Entertainment - Music, presenter was telling jokes and played games with callers such as quiz.
- The music played was released recently,  from different genres such as Pop, Rock. R&B.
- Live calls "man in the pub stories"
- 40% British artist played.
- Weiss newly recognised artist in London haven't released any major singles or albums yet.


Social Media - Twitter is used by the presenters for humorous jokes that can often be made into a meme which can often boost the popularity of the show.

Daily News about train tickets etc. to appeal to the working class.

how audiences are grouped and categorised by media industries

Audience segmentation is a key activity within an audience analysis. It is the process of dividing a large audience into smaller groups of people - or segments - who have similar needs, values or characteristics.

•Gender: Males, Females

•Age:  15  - 29

•Ethnicity:  consider all ethnicities reflected in Britain

•Region: Consider news content/competitions and how it suits a UK audience

•Socio-economic: consider how content might be more suited towards  an audience ranging from C1 – E.

e.g.

•Male, 28, manual worker, listens to R1 BS on his way to work, (football fanatic and loves comedy)

Radio 1 has a news segment that mentions football.

Short concise news coverage so he can be informed quickly on his way to work.

Live chats with comedic presenters.

•Female 17, student, listens to R1 BS via podcast and on way to college in car (loves pop music, enjoys going to festivals).

Radio 1 plays music such as Tyga and bruno mars as they are popular pop musicians that is often played in festivals.

Social Interaction

•       Audiences are passive
•       Easily led, influenced & manipulated
•       Gullible, sheep-like fashion-followers
•       Media consumption influences the attitudes and behaviour of audiences.

Radio presenters are active on social media as everything they tweet is indirectly promoting radio 1 to help boost popularity.

Why is radio viewers declining

•       Radio 1 is suffering because its core audience is turning away from live radio, largely thanks to the arrival of streaming services.
•       Young people’s listening habits are changing.
•       Radio 1 doesn’t have a streaming service.

Audience listening 

- Trending jokes. (memes)

- Phone ins - interaction.

- Social media - marketing - video snippets.

- Celebrity content - inuendo bingo with Russle Howard - Play ground insults with Will Smith.

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Use GEARS to define the Radio X audience.

Gender - Male
Ethnicity - White
Age - 25-44
Region - British
Socio-economic - C2-E
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BBC radio 1 is a breakfast show that often airs in the mornings on the radio. The Radio One Breakfast Show is currently the most listened to ‘show’ on Radio One and forms part of Radio One’s overall public service broadcasting.
However, radio 1 target audience is on decline for many reasons, technology being one of them. This is because streaming services such as 'I-player' and even 'Netflix' have become more so popular amongst a wider audience range as not everyone has the time now a days to always listen to the radio live as much as people used to, so streaming services are just more convenient for some of there audience.

Radio 1 is a PSB, In the United Kingdom, the term "public service broadcasting" refers to broadcasting intended for public benefit rather than to serve purely commercial interests. This means that they rely on the amount of listeners to stay on the air. The Radio 1 Breakfast Show with Greg James is broadcast weekdays from 06.30-10.00 am, the Breakfast Show has been running since 1967, but Greg James took over as the 16th presenter in 2018. Th show presented by Nick Grimshaw, has recorded its lowest audience figures losing over 600,000 listeners in the first quarter of 2018.

• Target audience - Promote British artist calvin harris George ezra little mix rudimental 
• Role of technology - live lounge on Youtube
• Maintaining audience - phone ins 

• 
  
• Part b) 
• more music is british because british audience is paying through tax
• 
  
• REMIT inform educate entertain.

•BBC Radio 1 is broadcast on FM, DAB, Freeview, Freesat, Virgin, Sky, or online via BBC Radio Player (including via the phone or tablet app) where it can be heard live or streamed for 30 days.

•It is produced by the BBC from its own studios at Broadcasting House in London.

•The music is largely playlisted – what is going to be played on daytime Radio 1 is decided by a committee; they choose around 40 records each week for repeated daytime play.