Media Industry: Jungle Book

Media Industry: Jungle Book

Plot synopsis: After a threat from the tiger Shere Khan forces him to flee the jungle, a man-cub named Mowgli embarks on a journey of self discovery with the help of panther Bagheera and free-spirited bear Baloo.

Storyline:The man-cub Mowgli flees the jungle after a threat from the tiger Shere Khan. Guided by Bagheera the panther and the bear Baloo, Mowgli embarks on a journey of self-discovery, though he also meets creatures who don't have his best interests at heart.

Box Office

Budget:

$175,000,000 (estimated)

Opening Weekend USA:

 $103,261,464, 17 April 2016, Wide Release

Gross USA:

 $364,001,123

Cumulative Worldwide Gross:

 $966,550,600

Production

Starts with generating an accurate full scale skeletal system for each animal.

Then an over laying layer of muscle and flesh is added on top for more realistic movement.

Props are used throughout filming to better help the actors performance.

The actor is often shown a simulation of the scene before he is placed in the studio, this method is called pre-visualisation.

Production:  The making of the film; pre-production and funding; shoot (format); post-production (SFX).

Distribution: The way the film gets to screens; distribution company.

•Marketing: The process of raising awareness; targeting an audience; creating publicity through various methods.

•A distributor is responsible for marketing a film.

Exhibition: The way we view; getting the film to a paying audience.

•Conglomerates ( a company which owns subsiduary companies…)

Technologies used: -

1.Blue Screen technology: In film and video a blue background in front of which moving subjects are filmed and which allows a separately filmed background to be added to the final image.

2.Motion Capture: Motion capture is the process of recording the movement of objects or people. It transfers the movement of an actor to a digital character. Optical systems work by tracking position markers or features in 3D and assembling the data into an approximation of the actor's motion.

3.Previsualisation:Pre-visualization is the visualizing of complex scenes in a movie before filming. It is also a concept in still photography. Previsualization is used to describe techniques such as storyboarding, either in the form of charcoal sketches or in digital technology, in the planning and conceptualization of movie scenes.

Synergy: The interaction or cooperation of two or more organisations  substances, or other agents to produce a combined effect greater than the sum of their separate effects.

Essay

The impact of technology on the way large organisations such as Disney create block buster films as a means of creating an enhanced viewing experience for consumption within the cinema.

Disney studios provided an enhanced viewing experience for the consumer is multiply ways. 

This was achieved due to the studios use of advanced technology. Disney has made a habit of creating genre defining master piece, pushing the boundaries of technology in film making as this was one of the most advanced movies ever made, this is the result of cutting edge CGI – the animals were created digitally post-production and the one actor in the film, playing Mowgli, acted against a blue screen.

Scenes for The Jungle Book were first filmed using motion capture. They motion-captured the entire movie before we filmed anything and they cut the whole film together in post production. Motion capture is what the studio used to allow a more realistic and dynamic range of movement for the characters. 

In conclusion Disney's jungle book (2016) uses various technological techniques to immerse consumers resulting in an enchanted viewing experience.